Old-school Marketing No Longer Working? Blame Canada

sanzida

Canadians Are a Funny Lot. They Use Strange Words and Spell With a U. They Kiss Cod. They Enjoy Being Frozen Solid Nearly 8 Months a Year, and They Call Their Money Loonies and Toonies. Don't Get Me Wrong; They're Nice People Just the Same. They're Nature Lovers and Humanitarians and They Like Things Simple and Friendly.

And Contrary to Popular Belief, They're Actually Fax Lists Pretty Smart. But There's Just One Problem. Your Marketing Strategies? You Notice How They've Been Changing? That the Old-school Methods Aren't Working Anymore . . . At All? Well , I've Figured Out Whose Fault It is. Blame Canada You See, Canucks Have a Strange Mindset. They're Gentle People, and Mostly Kind of Quiet. If You Drove Up to the Frozen Tundra and Started Screaming, “buy My Stuff !" at the Top of Your Lungs, You'd Probably Startle the Wildlife and Be Ushered Off (Politely) by Mounties in Red Coats and Really Great Hats. It's Happening All Over. Those Wily Canadians Are Causing a Marketing Revolution, and It's Spreading Too Fast to Contain. Think About It for a Minute. All of a Sudden, Your Potential Customers Hate Screaming and Being Pushed Around, Don't They?

It's Almost Like They've Been Influenced by an Evil Foreign Power. And No One Wants to Be Told What to Do Anymore. They Want to Be Persuaded, Gently Convinced That What You Have to Sell is Really Good for Them. It's Those Canadians; I'm Sure of It. If You Were Trying to Persuade a Canadian, He'd Listen — as Long as You Were Making Sense. In Canada, They Know When You're Pulling the Wool Over Their Eyes. They Like to Hear Good Reasons They Should Trust You, and They Observe You for a While to See Whether You Actually Mean What You Say. Now Everyone's Picking Up on That. Your Potential Customers Are Looking for Good Reasons to Trust You, and They're Watching Every Move You Make. They're Thinking More, Too, Damn Them.