How to reach out to Instagram influencers to endorse your brand

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All the reputed PR experts in the marketing world know that the right way to build a brand is through pitches, formal press releases, and follow-ups. Fast forward 10 years and the way brands operate now has completely changed (Speranza, 2017). This is due to social media influencers in general, and Instagram influencers in particular. In this new trend, the lines between PR and marketing are sure to blur, if not completely disappear (Speranza, 2017). Instagram is one of the biggest platforms for recognizing your brand today.
  
If you let Instagram influencers speak for your brand, you've already established your company in the market. Social media influencers have the power to make or break your brand. They can charge you for Customer Phone Numbers Data individual posts or even referrals. The way advertising has worked for the past decade is that you only pay. But, right now, you have to pray for the PR campaign. Social media has a huge impact on marketing and PR, so you need to be careful with every move. Today , almost everyone is a celebrity thanks to social media.

However, Instagram influencers have the most influence on their audience. The public respects them and considers their opinions before investing in any brand (Keating, 2017). They may even boycott a brand because the social media influencers they follow have a specific view of them . So in a world where these influencers can lower your sales, you need to approach them with the right attitude and the right way. Why you should reach out to Instagram influencers Before we discuss how to reach Instagram influencers, let's discuss why reaching them is importan true fans follow.