The 4 Attributes of Planning a Good Event: Water, Tongue, Cloud and Force

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When it comes to event planning, in the minds of many people, it may just mean forwarding lottery draws, collecting praises, and promoting purchases and gifts. In many integrated communication schemes, event planning is almost a tasteless existence, essential, but food It's tasteless, and then just deal with it casually. So, what is event planning for? Just designing a promotion? Or take some unattractive prizes to induce users to participate in some boring and idiotic collection, forwarding, and likes? The so-called event planning, just think of the theme of the event.

Set the event time and location, design the event process, and finally get some prizes and you're done? A company's marketing activities should have three functions: Strengthen the connection of Phone Number List brand users; Deepen the experience of brand value; Actions to accelerate brand consumption. This is also the standard for measuring the quality of event planning. It should be designed from three dimensions: user interaction, value experience, and consumption transformation . To put it simply, doing activities is to be alive and moving.



First of all, let the brand come alive in the minds of consumers, activate the brand experience, improve the activity of the brand, and promote sales conversion. Secondly, in the design of the communication line of event planning, let the brand move, leverage a wider user group, and create social voice and influence. The Chinese characters are made in China, and the shape and meaning are combined. If you take the two characters of activity apart and look at them, the four attributes of water, tongue, cloud and force are the four key actions for planning activities.