Timex said it takes a licking and keeps on ticking

Worldwide42869

The only way you can get your hands on one is if you are invited. Similarly, consider the dating site Beautiful People. If you want to be part of this exclusive dating club made up of “beautiful” people, then you have to be voted in by existing members. Potential rejection startles readers — they don’t expect to be turned down, especially not from an advertiser. This approach also keys into our sense of wanting to belong. It generates curiosity and activates our pride. We think, “How dare they say I might not be good enough to get into their club? I’ll show them.” The art and science of writing copy In the end, writing copy often combines several of these techniques into one ad.


The CEO of a company writes a conversational sales letter built around a story about his philippines photo editor passion for his product (whether it is peaches or water pumps. A copywriter writes a long rejection ad that explains why certain people are excluded from receiving an invitation to dine at an exclusive restaurant. Or a Savile Row tailor writes a plain but elegant sales letter about his suits, which have been worn by kings and presidents.Nike said, “Just do it.” Nortel told you to come together. . And GE mentioned that it brings good things to life. Well, good for GE, but as far as you’re concerned, you first need to figure out how to write a tagline before you can bring it to life. If you’re not quite sure what taglines are, or why you need them for your online business ideas, keep reading.


What is a tagline? Tagline, strapline, slogan … whatever you choose to call it, it’s all the same. A tagline is the key phrase that identifies your business by capturing the essence of three elements. Your: Mission Promise Brand The process of creating a tagline doesn’t have to be as complicated as it might seem at first. What makes a good tagline? Since your tagline seems like a huge part of your brand, just like your about me page, it’s easy to overthink it. But a good tagline is actually pretty simple. The best taglines focus on how a product or service helps its customers or clients see outstanding results. The copy should be all about the person you’re helping and what they’ll get out of what you offer.