Colors of the Logos and the Associated Emotions

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Green represents the environment, ecology or health; pink, the world of early childhood, leisure, or delicacies (confectionery, pastry); blue is associated with computer advice, new technologies, etc. Read also: Find out what colors say about your business custom logo creation on demand graphic designer freelance platform The influence of gender in choosing the colors of a logo The colors of the logo must also take into account the gender of the target. favorite colors men women If men and women seem, in France as in the world, to agree on blue, ladies also give pride of place to purple.

Symbolism of shapes: what does a heart logo mean The Everyone image manipulation service knows that a color refers to very different emotions. Colors of logos by emotion Source: The Psychology of Color in Marketing and Branding” by Gregory Ciotti For example, red is connoted with the ideas of love, passion, anger, sex, ardor, urgency, courage, violence, danger, prohibition, etc. So many sometimes contradictory emotions, which should guide us in our choice but end up preventing us from doing so. How to privilege love without connoting violence? If the symbolism is important to deliver the right message.


It is often preferable to be guided by the tenors of the major sectors or by the inspiration of logos on galleries. And thus draw inspiration from the symbolism, used and carried by the major international brands, to succeed in incorporating it You will understand - by clicking here - that Mark Zuckerberg did not choose blue by chance Read also: Graphic design: the basics of colorimetry How many colors for a logo? Choosing the colors of your logo is like a real headache. To relieve you, know that 90% of companies in the world use only 5 colors.