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The use of Analytics has provided companies and individuals with an amount of data that was previously impossible to recover (and perhaps think of). Quantitative data ( How many users visit my site? Which channel generates the most traffic?) and qualitative data ( What is the return on investment of that specific sponsorship campaign?
Which channel should I invest more in?)which, if read with Japan phone number list precision and well interpreted, were able to correctly and in a data-driven manner address corporate marketing investments . The ultimate goal of Analytics has in fact always been to make online businesses grow through data and even Google Analytics 4 , the latest version/evolution of the platform, maintains and greatly enhances this goal . Why Google introduced GA4 and what are the benefits In recent years, user behavior and navigation methods have changed considerably.
In today's measurement landscape, enterprises face new challenges in understanding the complex, cross-platform journeys of their customers, all while prioritizing privacy . Think of corporate web applications that can be downloaded to mobile phones or the ever-increasing interest, on the part of users and the Privacy Guarantor, in the management of cookies . To paraphrase Google, previous versions of Analytics were adapted to a generation of online measurements anchored almost exclusively to desktop versions of websites , independent sessions that did not take into account the use of multiple platforms (for example I surf on my computer, then continue on my mobile, then I book on the app) and more easily observable data from cookies .
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發表於 2023-3-27 17:10:41