If a User Enters a Simple and Fairly Common Phrase

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Let's ask ourselves a question: If a user enters a simple and fairly common phrase [payment receipt] into the search bar, what answer is he most likely to expect to see in the search results? Definition of the word? Link to website with payment details? Links to resources with examples of financial statements? Economist or other specialized software? It is almost impossible to find a definitive answer to a question without taking into account the user's behavior and their intent.

Moreover, not only Internet marketers and analysts, but also representatives of search engines are looking for a solution to this problem. They have invested significant resources and efforts in statistical analysis Brazil WhatsApp Number List and algorithm development. It is for this reason that search engines record and take into account behavioral factors such as: bounce rate; time spent on the site, etc. This approach forces webmasters to continually study Google's principles in order to better understand user intent and needs. Knowing this will lead the specialist to understand which keywords are best used to promote a particular resource to best meet the needs of the user.

The two most important types of user intent today are: a person's need for new information ("to learn more") and the desire to buy. Keyword analysis of these groups of queries will allow website owners to properly promote it in search based on the end goal.



So, for example, if the majority of the resource's audience has a formative need to acquire new knowledge about a product or service, it makes sense for the site owner to focus on creating educational and inspiring content. Optimizing your website's sales pages is important if most of your visitors are looking to buy.