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Basically we can say that it is a strategic analysis of the web. This analysis is not trivial and acquires great relevance for your digital marketing strategy to be a success. If the website doesn't work well, the user can't easily find what they're looking for or you can measure the loading time in eons, the rest of the actions you take will be a real failure. It is possible that you think that doing it requires a lot of effort, and it is, but it has some advantages that will make applying it with care worthwhile. - Security . by carrying out an audit you make sure that your website is a safe marketing and sales channel.

Constant improvements . you will be able to identify improvement solutions, which will allow you to incorporate new applications or discard those that are no longer useful. - SEO . it will help you see if your on-page SEO strategy is under control. Now that Latest Mailing Database we are clear about the importance of knowing the status of your website in depth, we give you some keys that will help you find out. Take out the magnifying glass and get ready to be the best digital Sherlock. Accessibility Loading time. Anything over two seconds is bad. Correct use of font and spacing. make sure that the text is legible in all its versions bold, italic and that you leave enough space between lines and paragraphs so that it is easy for the user to read. ALT tags. check that all images have ALT attributes correctly and well optimized for your Contents 4. Home. it is the first visual impact that the visitor receives.



Make him able to fully understand it in less than 7 seconds. The less scroll, the better. 5. Logo. top left is a good option considering the way we usually read information although there are always exceptions. And don't forget to make it clickable! 6. Corporate information. it is important to tell the user who we are and what we do. Make sure that the sections "What we do" and "Who we are" are well written and that they respond to the reality of your current business. 7. Contact. It must appear clearly and in all sections of the web, not only on the home page, since we do not know when the user will need to ask us something or ask us to answer a question. In this sense, it is important to give as many possibilities as possible, including the telephone, the mail or a recruitment form.