Increase my fan page engagement by

Sumanaakter

Engagement. Improve the commitment of my community, and that is reflected in messages, comments, shared content, reactions. Growth. Grow our communities without sacrificing quantity for quality. conversions. Get my potential customers to take an action that I consider, such as subscribing to my blog or making a purchase. The most important thing is to define a few goals (2 or 3) and work for them. If there are many we can lose focus. KPIs and your social media marketing

We already saw that one of the important characteristics of your objectives is that they must be measurable. But how can we make this measurement? How do we Country Email List know that they are being fulfilled? The answer is in the KPIs. KPIs are those metrics that we use to keep track of our objectives. For each objective we must choose one or several KPIs. They can be as simple as the number of fans of a page (to measure growth) or a little more elaborate such as share of voice, which measures the level of participation of

a brand in a certain channel in a period of time (number of mentions of my brand/number of total mentions). Here I show you two examples of possible objectives and their corresponding KPIs: SMART objective : increase traffic to my website by 20% before July. KPI: number of visits to the page (we see it in google analytics). SMART Goal: Increase my fan page