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If you don’t yet understand what I mean about the different match types available give this a quick read…
About keyword matching options
If you’re new to all of this you might be thinking… “Why would I bid and pay to run ads on my own branded search terms when my site should already be showing up in the organic search results?” That is a perfectly valid question and the main reason behind doing this is 3 fold.
First, you want to secure as much virtual estate as you can for your brand. Having an ad and an organic listing running at the same time simply takes up more of the available google listings with your site, ensuring you dominate the page when people are looking for something related to your brand name.
Second, by bidding on broad and phrase matched terms you’ll begin to see all the things that people actually type into Google related to your brand name. This raw search data which you’ll find in the search terms report can help you get an idea of what people really want to know about your brand. You can then address these things in your site and asia mobile number list marketing messages. You simply will not get that data relying only on organic.
If you're not bidding on your own terms most likely your competitors will. Since Google Search ads almost always show above the organic results if your not bidding on your own branded terms it would be very easy for any competitor to take thespot on the page and steal some of your traffic.
3. Competitor Search Campaigns
As I mentioned, competitors can bid on your branded search terms to show ads when people are really looking for you. So guess what!?! … You are going to do the same thing.
If you know who your competitors are there is no reason you shouldn’t be creating separate campaigns to bid on their branded terms and siphoning their potential customers over to your store instead.
These are oftentimes great clicks to go after because if they are searching for your competitor it’s very likely they are already in-market for what you have to offer as well. It’s sort of like remarketing to your competitor's list… LOL!
Oh… the Google Display Network (GDN)
The GDN is probably the most intimidating and many times misunderstood campaign type you can go after from your Google Ads account. Unlike Google Search campaigns, where you are bidding on actual keyword terms that people are searching for, the GDN is a collection of Display or Banner ads across a vast network of thousands of different sites that are partnered with Google.
Display ads by nature are “interruption” marketing meaning that the person seeing the ad is not looking for it, it’s just there on whatever site they are currently looking at similar to how a billboard is just there on the side of the highway as you are driving along.
An example of how they typically are displayed to the end-user is like this ad from Grammarly…
The way I suggest you get started with running ads on the Google Display Network is to only use it for Remarketing campaigns. Trying to go after new cold traffic that has never heard of or seen your site or products before is a really good way to spend a lot of money with no results.
Please trust me on this…
…. I have learned hard from that mistake more than once.
By utilizing the GDN for your Remarketing campaigns at least you can be sure you are showing your ad to a real person who has already been to your site and when they see your banner ad following them around the internet they will be way more likely to click it and hopefully finish that purchase!
Examples of Remarketing ads you might want to try would be something like giving them a coupon code for 10% off or a simple message like “You Forgot Something!”.
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發表於 2023-10-7 16:39:59