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A company that has been able to exploit this trend to its advantage is IKEA let's see how it organized its marketing strategy and achieved excellent success. This type of multi-channel strategy is heavily used both by SMEs, who thus manage to get noticed with their niche activities, and by companies such as IKEA, which has achieved excellent results. Let's analyze his case. [AML]-quote-quotes- Users tend to use social media to look for inspiration and voice assistants to find new products, while eCommerce and search engines continue to play an important role in actual purchasing activity.

Ecommerce-marketing-trend- -image IKEA's omnichannel strategy IKEA is the perfect example of a successful omnichannel strategy. Traditionally we are used to thinking of the Swedish multinational as a physical store where it is possible to find everything we need. For several years now the company has seo expater bangladesh ltd
opened up to online, without achieving great success. In , however, IKEA organized its strategy by rethinking the needs of its customers, in particular the younger ones. The Nordic brand has moved to omnichannel marketing, introducing an interactive online store with a virtual shopping assistant.



This tool goes beyond simple eCommerce it is a planning tool which, thanks to augmented reality and artificial intelligence, allows you to furnish your home with virtual furniture and possibly purchase products directly from the eCommerce site. Customer service is at your complete disposal, at no cost. In the blog you can find furnishing ideas from which to take inspiration while on social channels, especially Instagram, you can find design photos and product information. Their advertising is extremely effective clear, simple and direct, it reaches all the company's targets without any problem. Why is this marketing strategy successful? IKEA has been able to analyze the needs of its customers and use new technologies to respond to their needs.