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Customer acquisition cost : the total cost, therefore including marketing and sales investments, of the process of acquiring a new customer Customer lifetime value : the value resulting from the duration of an entire relationship with a customer Other examples of KPIs that take on value if monitored monthly are: Net Promoter Score : Provides insights into customer relationships and loyalty, telling you how likely customers are to recommend your brand to someone in their network Mobile traffic : how many users visit your shop from mobile Percentage of customers who return to your site ROI of marketing expenses: the return on capital invested in eCommerce.

Traffic source iis the traffic on your eCommerce organic or paid? Average Click Through Rate : Number of clicks received divided by the number of times the ad is displayed Email opening rate and unsubscribe rate : the percentage of those who open an email compared to web designs and development service the number of emails sent and the percentage of unsubscribes to the newsletter Mailing list growth rate : how many new subscribers your newsletter has Do you want to learn more about the topic? Follow these links for highly educational content: eCommerce trend 2020: the trends not to be missed for selling online Why implement a CRM for your eCommerce.



The future of eCommerce: how it will change the way we sell online What are the most important KPIs to monitor every day What are the KPIs you should monitor daily? Ecommerce conversion rates : understanding what the conversion rate of your shop is is essential for evaluating the efficiency of your eCommerce strategies Pay-per-click traffic volume : If you run pay-per-click campaigns, indicate how much traffic you are successfully driving to your site Abandoned cart rate : the percentage of customers who do not complete a purchase after placing products in the cart Average order value.