Because they are capable of attracting

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On the other hand, when users explore unknown topics they begin their online searches using broader keywords, moving on to refine their searches later. Apparently, more generic keywords , such as "women's shoes" (with 40,900,000 results), seem to be optimal  a wider audience than more specific keywords such as "women's running shoes'' (with 18,800,000 results). Yet, things are not exactly like that, because if it is true that short tail keywords have a high search volume, it is equally true that they are associated with intense competition and lead to often disappointing conversion rates .

In short, investing in short tail keywords does not necessarily guarantee good positioning in SERP . Long Tail keywords, which are more specific, allow you to skim the target audience, concentrating your efforts on targeted France Telemarketing Data topics of interest to the target audience. As you can see from the graph below, despite having a lower search volume, long tail keywords, when added together, make up a significant percentage of overall searches.





To keep this point in mind, it will be enough to remember that as the complexity of the key phrase increases, search volume and competition decrease while conversion rates increase . chart relating to long tail keywords Why use long tail keywords: the advantages for SEO The effectiveness of long tail keywords reflects the concept of market niche: in fact, having lower search volumes than more generic keywords, long tail keywords also have less competitiveness and make it easier to position web content in SERPs .