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POP materials above all reinforce your brand, it is very interesting and attractive to see activations in the aisles of the supermarket, you become closer to your customer and they remember you more when choosing. We all have a filter that helps us determine each thing we choose and when it comes to grocery shopping, consumers can be persuaded by things so small that they turn to look at something else. What is emotional branding principles to keep in mind How can you charge more money for the same product Giving it personality, emotions, stories, feelings, memories, etc. Everything that is involved in emotional branding. Emotional branding tries to reach the consumer through feelings, rather than through reason.
It is very interesting and useful for businesses to compete taking into account the concept Algeria WhatsApp Number of emotional branding since customers choose you based on what you remind them of, the price is often not so important in this area. A brand that works very well with emotional branding is Apple. What does a computer or device from this brand mean to you In addition to providing the service for which each device is intended, Apple provides prestige, class, elegance, and exclusivity. If we compare the prices of any laptop with those of MAC, the prices go double or triple. As we mentioned, the price does not matter here, but rather what the brand itself means. Purchases in general are more emotional than rational, of people decide what to buy based on a feeling rather than reason.
The connection that the brand creates with the customer will define its significance. Emotions are generated from expectation. For example, when you announce the new launch of a product and set up presales. This is very useful to see how much acceptance there is in the market, but also to create excitement, uncertainty and for your clients to imagine what they are going to get. The next moment is when they are in front of the product and even the packaging becomes interactive, this is all about creating an experience that connects with something deep, not making a simple transaction. Then come the first impressions when you have the product in your hand and you still have the opportunity to cause a final sensation if your product lends itself to a flavor or aroma after use.
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