This growth rate also makes WeChat see

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According to the information released by WeChat, the official account’s image messaging function upgrade is mainly reflected in three aspects: the title can be filled in; the descriptor has been expanded from words to , words; users can scroll through all pictures on their mobile phones, and the display ratio is : At present, the new function has been launched on the mobile terminal, and public account managers can use it freely; the picture messages on the PC client and web version still maintain the waterfall flow form and have not yet been revised. The reason for replicating Douyin and Xiaohongshu stems from the anxiety about the slowdown in WeChat user growth.


It has a lot to do with the slowdown in user growth. A research report from Debon Securities shows that from the beginning of to the end of , the number of new users of WeChat in sinking markets showed a downward trend. In , the average  Cyprus Mobile Number List number of new users of WeChat in sinking markets per quarter was million. In , WeChat’s average number of new users in lower-tier markets per quarter was million. The " Douyin Data Report" released by Douyin shows that as of August , Douyin's daily active users exceeded million, and in January , Douyin's daily active users were million. To a new direction of user growth.





Nowadaysn an environment where the growth of Internet users has peaked, Xiaohongshu still maintains a stable growth rate. Data shows that as of November , the monthly activity of the platform has reached million, and as of August , the monthly activity data of Xiaohongshu App has increased by % year-on-year, with a growth rate of more than %. After WeChat deployed video accounts, it quickly opened up the market with more than billion DAU. Data shows that in , the scale of video account viewing will increase by %, and the viewing time will increase by.