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The primary goal of CRO is to increase your stores overall performance by improving customer satisfaction, increasing sales, and driving more traffic to the site. Doing so can make more money and improve your bottom line. But how do you calculate the conversion rate? How To Calculate Conversion Rate? Calculating your conversion rate is fairly simple. All you have to do is take the total number of visitors to your website or store, divide it by the total number of conversions, and multiply by . The resulting figure will give you an idea of how effectively your store converts visitors into customers. For example, if you had visitors to your site and converted, your conversion rate would be But remember that you need to define a conversion first.
This could be a purchase, signup, or download — all of which can be tracked inside your Europe Cell Phone Number List Google Analytics dashboard. Also, remember to associate your goal with the relevant page. For example, if your goal is to get newsletter signups and the form is on the contact page or a product page, you will only count the website visitors on that specific page, not the home page or others. Thats how you accurately calculate the conversion rate. But why do businesses get crazy about conversion optimization? Why are conversion rates important? What Are The Benefits Of Conversion Rate Optimization? of every visitor who comes to your store.
This means more sales, leads, and customers – all without spending a dime on advertising. Besides the numbers, the conversion rate optimization process also helps you understand customers psychology. You get to know what motivates people on your site and which channels are the most effective at driving highquality traffic. This information can be invaluable when crafting your brands digital marketing strategy. In addition, CRO also helps you identify opportunities to improve user experience, making visitors more likely to trust your brand and add to your websites conversion rate.
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