The company’s content strategy

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They might represent the content marketing department in company-wide budget meetings or meet with stakeholders to discuss the company’s content strategy for the upcoming quarter. What’s the Difference Between a Chief Content Officer and a Chief Marketing Officer? A marketing department’s main goal is to find ways to convert leads into paying (and hopefully recurring) customers. The chief marketing officer (CMO) is the captain of that ship. Content marketing departments have broader goals. Yes, one of those goals is to drive sales, but content marketers also want to: Establish their company (and some of the company’s executives) as a thought leader in the industry Grow public awareness of their company Communicate the company’s mission and values to the public So, although the CMO’s goal is to create value and drive revenue for their employer, their department produces more than ads.

On any given day, a content marketing department might be collaborating with influencers on a series of YouTube tutorials, recording a podcast about news in their industry, or writing job descriptions that communicate the company’s mission to Brazil Mobile Number List potential employees. Content Marketing Manager content marketing manager A content marketing manager is like the managing editor of a newspaper. They manage the day-to-day operations of a company’s marketing department, directing content creators and overseeing marketing campaigns. Using input from the team’s strategists, the manager develops the department’s editorial calendar, outlining: The content the team will create Which creators will handle each project and task Deadlines for each project Micro and macro-goals for each piece of content They also develop workflows for the department, mapping out the content pipeline from ideation through publication and promotion.



Sometimes the content marketing manager plays a role in the editing process, reviewing each piece of content before publication to ensure that it adheres to the department’s quality standards and style guide. (Speaking of style guides, the content marketing manager is usually the person that develops it and updates it as necessary.) Also, the manager is usually responsible for tracking the success of each piece of content according to various metrics (i.e. keyword rankings) and reviewing published content periodically to find opportunities. In some organizations, there are several content managers in each department, with each manager in charge of a few clients or campaigns.