While brands below the waist need

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For example, on Double in , the prices of many brand stores such as L'Oreal were lower than those of the leading anchors, which attracted the two major anchors, Wei Ya and Li Jiaqi, to jointly issue a ban order against L'Oreal. Because major anchors have always promised consumers that "this is the lowest price on the entire network," anchors rely on the lowest prices to retain fans. As a result, fans are paying more for their products, which shakes fans' fundamental trust in anchors. However, it is obviously impossible for brands to hand over pricing power,

let alone allow some leading anchors to monopolize the lowest Malaysia Phone Number Data price and pricing power. This lowest price will also cause more and more conflicts between brands and channels. After all, e-commerce is a national large-scale market with concentrated and abundant supply. In the operation of the entire merchant market, the platform usually binds top brands and is willing to provide special conditions; to fight on their own in fierce competition. Judging from the game situation, the only brands that can challenge super anchors





and even platforms are super brands like L'Oréal. However, in the local retail industry where the market is extremely fragmented, many regional supplies are scarce or even unique. The platform's control over merchants is greatly reduced, and brand owners have higher bargaining power over the platform. In the past, brands needed platforms to attract traffic and sell goods, but now more platforms need to rely on the brand's absolute advantage to attract users.