How is Google changing?

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Yesterday, thanks to Prof. Andrea Alemanno who every year invites me to share the challenges and evolutions of the role of  SEO specialist , I presented an image taken from the SEOZoom website, a tangible symbol of the changing dynamics of search engines and, with them , of the digital world.In just a few years, I have witnessed an astonishing transformation. Explaining to clients that last year's winning strategies may no longer be effective has become a challenging task.The awareness that sometimes it is not appropriate to add new activities, but rather  to optimize  what already exists, represents a keystone in our sector. Furthermore, from being focused on how to get first place in SERP, we must now consider more carefully how to keep and pamper the audience we already have.Last weekend, I dedicated my time to preparing the speech for the SEO&Love Masterclass.


This moment represents for me an opportunity for study and Business Owner Phone Numbers List in-depth analysis, during which I put order into the material already consulted, browse in search of innovative examples and immerse myself in new articles.In this context, I found a precious piece of data that always proves useful in my daily work: the importance of encouraging our customers to explore new avenues, to break away from the routine of the consolidated web.Furthermore, reflecting on Google's words and its constant effort to understand search dynamics, a provocative thought emerges: while Google engages in a continuous process of experimentation and adaptation, many of us remain anchored to antiquated approaches. The challenge is to accept change and embrace new perspectives. What do you think, shall we get down to it?How often does Google update its algorithms?Google is known for regularly rolling out updates to its search algorithms, sometimes multiple times a month. During 2022, at least 15 such updates have been documented, with 3 deemed to be of particular relevance, as highlighted by an analysis conducted by Ranktracker.




The frequency of updates indicates Google's constant commitment to improving the effectiveness and relevance of search results, keeping pace with evolving online dynamics.The Mountain View company has adopted the habit of openly communicating updates that have a significant impact on the quality of searches carried out by users. This choice of transparency is found above all in relation to important changes such as those related to BERT (Bidirectional Encoder Representations from Transformers), MUM (Multitask Unified Model) and Core Web Vitals, which directly influence the user experience when browsing online.