There is no purchase activity

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On the one hand, the blue columns show the number and percentage of customer sessions that step by step remain in your online store until the purchase is finished. All sessions: each and every user who enters the website Sessions with product visits: users who have viewed a specific product Sessions with products added to cart: users who have added a product to the cart Sessions with purchase: Users who have agreed to payment Sessions with transactions: users who have completed the payment On the other hand, the red arrows show the number and percentage of users.


Who have abandoned the purchase in each of the previous Macedonia Email List steps:  (users who have not seen any product) Nothing has been added to cart Cart Abandonment: The user has neglected their cart Purchase abandonment: the user has finally decided not to make the payment In this case we would have to put our effort into identifying what happens in that step so that so many customers (already willing to purchase) finally decide not to pay.



At this point they may have seen that there are extra costs or high shipping costs that greatly increase the final cost of the product, and that is why, scared, they give up looking for a better offer. Our recommendation would be to reduce these costs or notify in advance when viewing the product that these extra expenses exist, thus avoiding subsequent scares that generate a bad brand image. Another feature of this funnel is that you can create a segment from this data directly by clicking on the blue bars or red arrows of the step you are most interested in analyzing.