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Experts distinguish these technical features into a separate, internal structure of sites. We do not touch upon the appearance and content of pages: design standards, mandatory blocks, conversion elements. These parameters relate to the external structure, and we plan to consider them in a separate large material. Key criteria for evaluating the structure of a website A quick checklist for checking your website structure: Completeness of structure and content: is the "golden minimum" of sections and subsections observed, is there a division of specialists into children's and adults.
Semantic coverage: availability and quality of landings, absence Real Estate Photo Editing Service of empty pages. Clarity and transparency of navigation: are the pages nested logically, are the categories, sections, subsections arranged? How fully are the important elements of the navigation chain implemented - breadcrumbs and internal linking, do the page addresses look clear to the user and search engines? Let's take a closer look at each of these criteria. Completeness of structure and content In our experience, an effective structure of a clinic website necessarily includes the following sections: Sections Of course, this is not a universal scheme: Reviews, Licenses and Certificates can be part of the About the Clinic section, News can be included in it, and so on.
But it is important to understand that this set is the necessary minimum for every site offering medical services., it is important to divide the gallery of doctors into separate pages/blocks – this will improve the user experience for both large segments of the target audience – adult patients and parents. What are you losing? By excluding the Blog, Licenses, Useful Information and other sections from the site structure, you are missing out on several valuable opportunities: build a trusting relationship with the client from the first minutes of the visit; stimulate the visitor to take a targeted action – having found specialist diplomas on your website, having read clear instructions, having evaluated useful expert articles, the potential patient will be more motivated to take the next step in the sales funnel; ensure that the site increases behavioral factors – page view depth, time on site, etc.
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發表於 2024-7-4 17:09:37