Use paid social media to create interest

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Unless you're in retail or consumer product goods, you won't get many sales directly from social media. That's not how most people buy. So, instead of trying to close, try to create interest. Create a professional 10 to 30-second video, high quality image assets and helpful text posts. Promote content and ads that educate viewers on the problem you solve and how your product or service works. Make them want more — to click through to your profile or to search for you on Google.

Use social media to create interest that Whatsapp Number List you can later capture on your website and other channels. 2. Invest in paid search for bottom-of-funnel demand and top-of-funnel content People are actively searching for solutions to their problems. Some of those searches have buying intent ("emergency HVAC service"), and some are simply informational ("why is my HVAC not cooling"). It's worth paying for search ads on Google and Bing for both. Buying intent searches should drive traffic to your website home page or product landing page. Informational searches should drive traffic to your content, like a blog or YouTube video, where you answer their questions.

Targeting informational searches is often (though not always) a cheaper option for driving qualified leads, too. It's easy enough to teach people how to solve their problems and then prompt: "Want us to do it for you? Text or call us today." Related: 5 Steps to Create Successful Marketing Campaigns 3. Attend targeted trade shows to start conversations Trade shows bring hundreds or thousands of potential customers under one roof, and you can talk to any of them. But exhibiting is expensive. For shows you haven't been to before, pay for one or two people to attend. Start conversations with as many attendees and vendors as you can. Look for sales opportunities, and ask them about their favorite industry shows to attend. If you can close deals, great. If you find out about other important shows, also great. Use this as a cheap experiment to figure out where to spend your time and more money.