According to data from the European Statistical Office Spain is the European country that has grown the most in electronic commerce in 2020 we are also among those that have best welcomed teleworking. This only means two things either that we were a bit outdated and have discovered new ways of working or that we are the ones who have best turned the Covid crisis into an opportunity for growth . However although in general terms the digital transformation has accelerated not all companies have implemented it in the same way.
We cannot compare a large company whose highest sales rate is outside the country or in other communities with a neighborhood store that although it has an online store its strength continues to be the Photo Background Removing physical point. So what does it mean to transform digitally This process should not be understood as a here and now on the contrary the weak points to be reinforced through technology should be studied meditated and analyzed. That is the execution of the changes must be the last step.
For example if I want to take into account my best customers to give them a small gift for Christmas better than counting the purchases of each one it would be to implement a CRM that visually divides customers by cold warm and hot which brings together your data and also allows you to send mailings . This would be an example of digitalization of a specific aspect of the business. The difference between digitalization and transformation is mainly the degree of change that it implies for the company.
發表於 2022-8-24 12:49:19
