How to Sketch a Logo a Professional’s Guide to Logo Sketching

Abrarhasan

Logos are quite the paradox if you think about it: they are nothing more than a simple little mark, but at the same time they are insanely complex through the significance and symbolism they carry. And this is what makes logo design and logo sketching so exciting! There is just something so intriguing about logos: how does a simple letterform or icon carry so much meaning, energy and emotion? How does a logo designer know that *this* type of imagery works better than the slightly different one? Weren’t there other options to consider? How did the designer decide on these particular shapes? The short answer is: through lots and lots of research and logo sketching.

Sketchbook page with logo sketching examples Sketchbook page by designer Andrea Stan aka Mky And this brings us to what we are going to talk about in this article: logo sketching! But isn’t sketching something basic, you might ask? Why would it need its own article? Well, logo sketching is a lot more complex than one would think. Infinitely fun, but complex and extremely important. You see, the steps you take before diving in and actually designing the logo are the most important ones, as they provide you with the background remove service proper direction and won’t leave you wandering around in the dark. The logo sketching phase is a universe where anything is possible and every idea starts coming to life. Preparing for the logo sketching process — Ok, you might have gotten hyped up about sketching but that actually isn’t the very first step in the process of designing a logo—or in the process of designing anything, for that matter.



Get to know the types of logos Familiarity with all the different types of logos that exist means you can pick the one that best fits the project. A certain business might benefit from having an icon, while another would go a long way with a strong wordmark—sometimes it needs a combination of the two. Usability must be prioritized when it comes to designing a logo. How and where will the logo be used? Will it ever need different iterations of the same logo for different materials? Can you extract an element from the wordmark to be used as a standalone icon/avatar? Is there a specific story behind the brand that can be represented by a symbol? Take a look at this article on the different types of logos that nicely explains all there is to know to help you in making the right decision.