Color Psychology What Does a Pink Logo Mean

Mejbahul

In the color spectrum there is one that some marketers handle with caution: pink. However, pink is not reserved for the female universe, far from it. Find out what a pink logo can hide, and how you can use it. Pink is only for girls? Contrary to popular belief about the meanings of colors , the color pink is not a feminine prerogative. It would seem that only 100 years ago, the trend was to consider pink as a decided and powerful color, therefore masculine, and blue, more delicate, for girls. It was not until the Second World War that this choice would have been reversed. And mass marketing, like the standardization of society, would have gradually imposed pink on girls. Nevertheless, the researches clash on this subject. The important thing right now is perhaps to pay more attention to the impact of pink nowadays. pink logo Created by Studio 100% Crea , communication agency on Graphiste Read also: How to use pink in your print and web designs? What does the color pink convey? Apart from a whole range of images associated with femininity and tenderness, pink has many more messages to convey.

It transmits tenderness romanticism, sweetness, but also a large part of childhood (just look at the kawaii packaging to be convinced). In recent years, pink has also been associated with gluttony, initially for chewing gum, then candies and finally all the little sweets that can sweeten life. pink logo Created by Audrey Jaubert , graphic designer on Graphiste Find the ideal graphic designer for all your graphic projects motion design Find a motion designer Logo Find a graphic designer web design Find a web designer Post background remove service an ad Are you a graphic designer? Create an account for free Not all roses say the same thing If a pale pink soothes and transmits something of the emotional order, it is not quite the same for the most energetic versions of pink, such as fuchsia. These shades are brighter, and primarily convey self-confidence and dynamism, but also youth and fun. Which makes it a very good choice, even just to highlight another shade.



Conversely, a very soft pink automatically calms the mind and body. What types of products can be represented by a pink logo? If you are looking to conquer a female market, you obviously have every interest in leaning towards pink (without limiting yourself, especially if you are afraid of clichés). But to sell a romantic, sweet product, a service dedicated to women, this shade can be particularly relevant. In recent times, we have also seen a lot of pink appear, sometimes in the form of watercolor, in the logos of companies dedicated to creative hobbies, well-being, but also to weddings or flowers. pink logo Created by Audrey Jaubert , graphic designer on Graphiste To sell services intended for infants, this option should also be studied. Finally, pink is increasingly associated with gluttony: cupcakes, macaroons and other pastries will be able to dress in pink for their logo, as can candy manufacturers and sellers. Since the pink ribbon is associated with breast cancer awareness, the healthcare field can look to this hue as well.