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Live chat is gradually becoming an indispensable customer service channel when the needs of businesses are increasing. Just like email customer support, live chat is expected to be packed with cutting-edge features, providing seamless support and more face-to-face interactions than ever before.
In live chat, these advanced integrations can include screen sharing, metrics analytics, CRM (Customer Relationship Management) applications, and more . This is both geared towards convenient customer support (like screen sharing), and can help businesses utilize live chat more effectively (in the case of CRM apps).
Providers of live chat applications are increasingly providing more third-party integrations, typically the Subiz live chat application that can synchronize customer data participating in chat to the Zetamail email marketing system automatically. and real-time (instant). This integration helps businesses save resources in accessing customer databases, easily approaching and taking care of these customer groups.
Live chat Subiz can synchronize customer data participating in chat to Email Marketing Zetamail system
Live chat Subiz can synchronize customer data participating in chat to Email Marketing Zetamail system
What businesses need to do: Learn how to feature and integrate 3rd party apps to take care of customers more effectively via live chat
Artificial intelligence (AI) will gradually lose its position
2016 witnessed the strong spread of Microsoft chatbot, Taytweets… – artificial intelligence applications capable of chatting and operating independently. Taytweets is an artificial intelligence robot launched by Microsoft on Twitter with the aim of deeper interaction with users. According to Microsoft, "the more you chat with Tay, the smarter it will become" . Unfortunately, this campaign did not bring the desired results. Within 24 hours, TayTweets had started "parodying" rude Job Function Email List words used by users, sending out thousands of tweets with serious attacks and forcing Microsoft to remove them.
TayTweets has the ability to automatically respond to users, but this has become a disaster
TayTweets has the ability to automatically respond to users, but this has become a disaster
Advances in artificial intelligence are leveraged in many industries, but it can be said that the customer service industry will temporarily "move away" from AI in 2017 while waiting for it to be matured and more suitable for customers. industry specifics.
According to digital marketing firm AgilOne, 79% of US consumers and 70% of UK consumers want their shopping experience to be personalized. There's even an app called GetHuman made specifically for this. Customers who download the app will talk to a representative, the app helps you find customer care numbers, average wait times… According to GetHuman, “We make customer service fast. quick and painless for you.”
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