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Find the balance, making your button wider if it's not too tall, or making it a bit taller if it's not too wide. Remember, mobile or tablet readers should be able to click easily with their fingertip, so leave plenty of white space around the button. Don't forget the content! “Sign up,” “To find out more…,” “Access,” and other CTAs of the sort, are too well-known. Think about how you could personalize your message in a way that reflects your brand tone. Be sure to use a clear, direct action verb, and be concise. Try to use pronouns that give your message a friendly and participatory character. An example: “Reserve my spot now” or “Get my free ticket.” The placement is crucial. Studies show that placing a CTA button at the bottom of the message actually increases click-throughs by 304%!
Let readers know what they are being asked to act on first, with good text and visuals, and invite them to act only then . That is exactly what Skillcrush does by placing its CTA button at the end. Be bulletproof. Above all, it is essential that your button looks great and works as it should, regardless of device or email inbox. Always use HTML instead of US B2B Email List an image. We've seen that in the BEE editor, all the buttons are bulletproof so you never have to worry about whether or not they will display and work. We have to ask: are your CTA buttons bulletproof? What did you think of our pointers on button design?
Share your ideas and thoughts in the comments below. We've taken snapshots of SMS today, then walked you through the 10 essential features of this digital marketing channel. It's about clarifying your potential once and for all. In the buzz of mobile marketing, instant messaging and proximity technologies, SMS continues to be in the spotlight. It is enough to use the search engines to realize: Gartner, for example, predicts that by 2019, 20% of the most important international brands will have abandoned their Apps in favor of a simpler and more direct communication system.
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