Many people think of

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Many people think of "tools" before thinking of "vision, approach, goals, needs, and uses." Selecting a tool without a prior strategy just because your competitors are using it is not in itself a critical success factor. If you are already convinced and want to pass the second, you will find in this article some tools to consider a successful digitalization in Reunion Island. Today, all companies thrive in a digital world, but not all are necessarily digital: the

internet is a complex ecosystem that goes far beyond the siled Specific Database and outdated websites we knew in the early 2000s. Information flows between websites, mobile applications, information portals, and is forwarded by social networks, television, connected objects. Included in Reunion! tool_digitalisation_company.jpeg Besides sounding the word "trendy", digitalization is a milestone that must be crossed if you want to continue to exist in an increasingly demanding market 5

years from now. Let's take a look at your company's digital tools below, according to the goals pursued: Tools to boost marketing strategy and sales In the first step of the leader's goal podium, we find without surprise: the maintenance and growth of their campaigns. As we've discussed repeatedly, your customers' spending habits have gone digital. So should your contacts. To optimize customer relationship management, set up a CRM (customer relationship