How Can a Website Benefit Your Business

b2cdata

Another common style is the 'educational, email blog's style. If you subscribe to 'The Motley Fool' for example, you've seen this. The writing style is personalized, 1 on 1 communication that typically covers a topic or two, and explains the topic in detail. This might be 2-4 pages long, and can include links to landing pages and external documents with additional supporting materials. Q: How many links can I use in my email marketing campaign? Will too many links reduce my response rates?

A: Based on analysis of our B2B customer data, adding more links will almost always improve response rates for an email campaign. Key points to consider: Try to include a link within your initial B2C Email List opening paragraph ("Read More.." for example). This can increase overall click rates by 12-15% and is virtually always the top-clicked link of an email marketing campaign. Do you know where the second best performing link is? In the 'P.S. or Footer section! Don't be afraid to 'advertise' or promote below your signature in your email marketing campaigns.



Work more links into your email campaigns. Our analysis shows that campaigns with more links produced higher total click response rates while *not* increasing the unsubscribe rate. 15-20 links in a campaign is not unreasonable. Q: How often can I send email marketing campaigns to our contacts, and how does this vary from B2B vs. B2C contacts? A: The best rule of thumb is to communicate with your database when you have something interesting, useful and relevant to say, so the frequency will depend on your audience and your business.