Brand Direct Business Leverages

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Brand Thailand's Direct Business leverages the power of the platformmComplete To be able to participate with customersBetter in every online channel Bangkok-- 19 Jan. 2023--PRNewswire/iNofoquest Appier announced today that BRAND'S Direct Business Thailand, a subsidiary of Suntory Group, has adopted an AI-powered solution to support its strategy.< a i=1>Online marketing through channelsDifferent online activities by Brand Direct Business use AIQUA, an engagement platformWork with customers in a complete manner. To enhance the digital marketing approachtal through the integration of all online channelsAll together efficientlyPower to send personal messagesPeople and related communicationsTo the customer Ready to increase efficiency i=9>Conversion rate badge for marketing campaigns COVID-19 outbreak It has created pressure and demands.

Strong support from the government forMake e-commerce accessible to Thai people. While trends within the market also i=11> clearly shows theThe market transition toDigital transformation It is expected that The number of e-commerce users is likely to increasem by 19% to reach 43 million users by 2023, and today 52% of the Email Data population already purchases goods online. Covid has accelerated this.Using advanced technology toPromote digital initiatives that go beyond traditional applications such as cloud and mobile. Toward Artificial Intelligence (AI) and Data Analysis Kazuya Udagawa, Head of Business MarketingJDirect Business of Brands Thailand said, "Brand is a trademark thatPraised and likedWarm feelings from millions of people around the world.



Even though there are changes due toDue to COVID-19 Maintaining brand loyalty i=5>It is something that we are very interested inand it also means adjustmentCurrent digital strategyours to adapt toChanging needsCustomer changes Partnering with Epidemic which is an industry leaderMartech Gives us confidence in creating i=12>Digital Marketing GuidelinesOur new in a genius wayya and more efficient To manage all online channelsall our work smoothly From intelligent insights thatWe received information about our customers. We are excited to beginProceed to the next step of the lineOur digital transformation journey to ensure we continue to developContinuously according to customer needs Until delivering participation only bAble to have a high level of competence To drive brand loyaltyStronger for us.