Innovative compared to competitors

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To carry out Gamification, a great deal of preparation work is necessary, which includes storytelling, the possible creation and development of apps to download, the wise use of specific software, brand positioning and a lot of creativity. According to Daniel H. Pink there are three key elements needed for a marketing strategy that includes Gamification: Motivation: the user must be involved and encouraged to continue using the service offered.

Learning: Gamification campaigns must have a final objective, to stimulate a sense of competition; Freedom: the user must be encouraged to participate and have fun carrying out the various Job Function Email List activities. It is also important to stimulate his curiosity. The uncertainty of what will happen after an event must spur him to continue browsing. Inserting Gamification into your marketing strategy allows you to increase engagement.



It is important to plan your strategy as best as possible, adapting to your ideal customer and the most appropriate channel for your communication. This will increase user interaction, as well as positive sentiment towards your brand. Consolidating brand awareness is another advantage of Gamification. Your brand will be perceived as , as well as attentive to consolidating and growing its community.