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This thematic continuity extended to Casper's communication channels, with sleep tips, early access to sales information, and new product updates in email and text messages. image-3-1 As a complement, Casper introduced a space dedicated to Holiday Sleeptacular on its website, offering detailed information on recommended products and exclusive seasonal discounts. 5. Apple: "Share your gifts"Eilish's music to convey the message that gifts transcend materiality. The campaign, supported by the hashtag
ShareYourGifts, went viral on social media, encouraging Germany Telemarketing Data many to share their talents and gifts during this significant season. 6. Spotify: "Weird Playlists" Every year, Spotify surprises with a unique Christmas campaign that breaks with tradition. Instead of lights and spheres, they use user data to highlight fun playlists, like "Tomorrow is the royal wedding!!!" (made 22 days after the event) and "Baby Shark". The strategy, under the hashtag #Wrapped, focuses on telling fun stories, making Spotify more diverse and entertaining, demonstrating that Christmas
advertising can be innovative and out of the ordinary. Spotify_Christmas_Bell_-_2018 7. Walmart: "Enjoy completely" Walmart excels at holiday advertising with a fun but memorable video that celebrates the wonder of Christmas, even amid its imperfections . The commercial highlights the importance of enjoying the season with friends and family, while featuring products available in the store for preparing dinners and buying gifts. 8. Asda: "Make this Christmas Incredible" Canadian singer Michael Bublé, famous for his
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