We will dedicate an entire paragraph

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To this topic later, so it is enough to keep in mind that although there are many online tools for carrying out SEO analytics, Google's tools represent an excellent starting point as Google is the search engine favored by users all over the world. Creation of dashboards and reports Once you've configured your measurement tools, you need to set them up to display information clearly and effectively . While many SEO tools offer pre-built reports, this isn't always the most intuitive for customers.


This is why it often becomes necessary to create customized reports and dashboards, capable of viewing aggregate data collected from multiple sources and tools. Naturally, reports and dashboards are not only useful to the customer , who can thus become aware of the performance Macedonia Telemarketing Data of the SEO strategy to which he has decided to dedicate his budget, but also to the team that deals with Search Engine Optimization . These visualization tools make it easy to have an overview (even very detailed, depending on your needs) of the performance of SEO activities and identify the weak points on which to intervene in time. Google tools for SEO Analytics For SEO analysis, Google provides users and marketers with two powerful tools.



Google Search Console and Google Analytics (GA), each with a specific role in providing vital information for online success. Google Search Console allows you to observe how the website appears in the eyes of Google and, therefore, how it is positioned on the search engine results page. In fact, thanks to Search Console it is possible to analyze the performance of web pages, identify any indexing coverage problems and evaluate the user experience of individual pages . This tool allows you to examine a series of relevant data with which to understand what happens before users actually click on the website , starting from the query they used to land on the individual pages. It is no coincidence that thanks to Search Console it is also possible to discover the impressions and mobile usability of the site in addition to clicks and position in the search results .