How to optimize voice search for your website?

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However, in some cases Google may not read anything aloud and suggest following a link. SIRI (Apple) SIRI is the voice assistant developed by Apple. It is present on all Apple devices, from the iPhone to the Apple TV, passing through the Iwatch and the MAC. SIRI is very similar to the tool offered by Google. However, the databases used are different. For SERP-related responses, SIRI relies on Google data. For local searches, however, SIRI will be based on the "Maps" application developed by Apple. Alexa (Amazon) This artificial intelligence is present in all Amazon products designed to digitize the home . Alexa is used to answer simple questions like the weather, general knowledge questions, and to play music. Of course, you can also order products from Amazon. Cortana (Microsoft) Microsoft's voice assistant is present across the entire Microsoft range.

Available starting from Windows 8 on the desktop, it can also be used on the Xbox to facilitate navigation. The features are similar to those of Google Assistant and SIRI, but the data used to answer user questions comes from the SERPs of the Bing search engine.  Now that we Bahamas Telemarketing Data know what voice search is for, it's time to break it down. A voice search is very different from a classic search. The structure and content of the site must be targeted to obtain interesting results. At the moment, Google does not allow us to know the traffic resulting from these voice searches, especially because for many queries users remain in the SERP and never visit the link, as Google itself will look for the answer.





In terms of SEO, it is still interesting to have content adapted to voice search that earns points in the eyes of the Google algorithm and can improve your score and positioning. Optimize the website from a technical point of view. Have a responsive website As more and more searches are performed on mobile, Google prefers to reward mobile-friendly sites, assigning them a higher ranking than sites that only have a desktop version. This is called "mobile first indexing" : Googlebot scans the mobile versions of a site's pages before the desktop version. The first step is to optimize the site for mobile devices and therefore have a responsive site. This means that the display of the different pages of your site is able to adapt to different screen sizes without ever hiding the contents from the user.