4. You can allocate the appropriate budget

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we are not going to fool ourselves, appearing in traditional media can be quite expensive, perhaps not so much in Google Adwords (although it depends on many factors) and much less in Facebook Ads. In any case, if you have a monthly or annual budget for this purpose, do not hesitate to use it. What are the disadvantages? It is very expensive, it cannot be segmented very well, it cannot be measured, we do not know what the return on investment is and sometimes it can be annoying for the consumer. If we talk about Google Adwords or Facebook Ads, the issue changes a lot, since in these cases we can measure all our actions in detail.

Of course, if your audience is not present on the Internet, these channels will not help you promote your spa. Inbound Marketing Strategy for Spas Inbound marketing, on the other hand, tries to attract a specific audience by offering valuable Binance App Users Data content with the aim of making ourselves known and progressively converting this audience into customers. It is much friendlier marketing than the previous one and, above all, less intrusive. We are talking about, for example, articles published on a blog, videos made for YouTube or a newsletter sent periodically. When should it be used? The answer is always .



Any spa can considerably improve its economic results by following the inbound methodology, since applying it creates a quality bond between the client and the spa that is above the commercial. If done well and thinking about the needs of the clients or a specific group, as in this case, we can even get them to promote our services themselves. In addition, it is very economical marketing, you can measure it better and know what the return on investment is.