So this is a little presumptuous

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Avoid producing a campaign with a hidden agendaRather than presenting an opinion, just present the facts. The most successful controversial marketing allows the data to speak for itself. Facts are facts, and that’s all your content needs to offer.Use a credible data sourceThe last thing you want is the validity of your content to become a point of contention, especially for something that is already controversial. Make sure your methodology is readily available and includes the following



Specifics on your data set, including how, when, and where you collected itAny exceptions Greece WhatsApp Number Data within your data, such as outliers that were omittedA list of additional sources (i.e. secondary research)Access to raw dataDon’t feed the trollsYou don’t want mistakes in your content to become the real controversy, so make sure you have multiple quality assurance steps added into your production timeline to ensure you’re not releasing inaccurate or low-quality content.don't feed the trolls5. “When can we start?”, but hopefully at this point in the conversation your client is ready to take the plunge into controversial marketing waters.





In order to keep the momentum going, you’ll want to have some ideas ready to pull out of your back pocket along with examples of previous campaigns that worked (including any related metrics).Final Thoughts: Reservations are expected, so come to the table with a plan of actionAlthough you can’t guarantee how audiences will respond to a controversial idea, you can promise your client that it’s a great way to break through their competitors’ white noise. If a client is on the fence, remind them how your primary focus is to produce a campaign that is credible and highly connected to their key messages before it pushes the envelope – a strategic move that will make their “eh” become a resounding .