A potential customer might receive

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To do this, we have to remember that it is divided by: Top of Funnel: The stage where people find out they have a problem. Middle of the Funnel: In this stage, people seek advice that can help them solve their problems. Bottom of the Funnel: Find out here who provided the ultimate solution to the problem. So when a person interacts more with top-of-the-funnel content, it shows that they are still dealing with issues that the seller will need to address to top-of-the-funnel content if they become a lead. Find out what their biggest ailment is.


People in the middle of the funnel read more articles and download USA WhatsApp Number Data more materials with suggestions for solving problems. In this way, there may be another solution for the seller's approach to such leads, i.e. it may point to a solution that is already available for your product (but not yet provided, as it should only be done if the lead is at the bottom) of the funnel. ). Finally, the fourth step is to define how you will approach lead nurturing. The nutrition process involves sending a series of emails containing content relevant to the material the prospect has downloaded or entered over the past few days.





Therefore, it is not enough to just send any content, it is necessary to group potential customers and send different emails to each group so that they can provide greater attraction and interest when talking to sellers. You can do this by using autoresponders, which are emails sent in a predetermined sequence, or marketing automation itself, which allows prospects to receive different content based on the actions they take. For example: A potential customer might receive an email with digital marketing tips, a link to learn more about it, and another link to learn more about paid media. Depending on the number of clicks a lead makes, they may fall into a list of interested or paid media; this information is relevant so the sales team knows what to offer.