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Spain is going to be the market in which advertising investment will fall the most at the end of this year. That is what has just been made clear by the latest eMarketer study on advertising investment and its forecasts for the end of the year. Overall, eMarketer expects global advertising market growth to be negative. On average, advertising spend will fall by 4.5% worldwide. Even so, many countries - and with very powerful advertising markets - will be well above that average drop. And in the ranking of countries that are positioned in this situation, Spain is the market with the highest percentage. The Spanish market heads the El Salvador Phone Number List ranking of the ten countries that are positioned in the tail of growth in investment in advertising.eMarketer forecasts suggest that Spain will close 2020 with -14% in advertising investment compared to last year. This leads to overtaking Italy (-13.3%) and India (-12.9%), the other two countries in which investment will fall the most.
Spain's position in the global advertising market also collapses. As they point El Salvador Phone Number List out in the eMarketer analysis, this fall makes the Spanish market drop from position 30 that it occupied among the markets tracked by eMarketer to the bottom. The other countries that occupy the top 10 of those that will close the year with worse data are Peru (-12.2%), Argentina (-12.1%), Mexico (12%), France (-11.8%) , Brazil (-11.6%), Indonesia (-10.2%) and Thailand (-9.8%). Only China will close 2020 with minimal growth. The countries that are outside this top 10 have better results, but that does not mean that they will grow. Of the 37 advertising markets that eMarketer follows around the world, only one will close this year with growth in advertising investment and it will do so for the minimum. It will be China,where advertising spending will grow by 0.3%.
The rest of the markets, including New Zealand and despite its optimal management of the coronavirus crisis, will close 2020 with a drop in advertising investment. The United States, for example, and despite the fact that the presidential elections are a huge engine in advertising investment, will close the year with a drop in advertising investment of 4.1%. As they point out in eMarketer, they have had to adjust their forecasts for the end of the year and downward because the El Salvador Phone Number List second quarter was very bad in general ("worse than expected") and because the growth of cases in many countries makes them fear new closures. They fear it, they point out, for the United Kingdom, Spain and France. The latter country, in fact, has already announced that it will go back into confinement. It will do so until December.That number will not return until next year. eMarketer forecasts that in 2021 ad spending will recover and return to pre-pandemic amounts.
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發表於 2022-1-16 13:11:51
