The vintage and minimalist aesthetic highlights nostalgic elements

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Changes include more circular shapes in the logo and typeface as well as a lighter shade of red. The 26 most impressive rebrandings of 2021 41 The new FisherPrice logo on the right features more rounded shapes. pringles Pringles the traditional snack brand opted for a flat design with minimalist fonts and packaging to reposition itself as a young and modern company. The new aesthetic is inspired by emojis looking for something simpler than the old vintage design that was maintained for 20 years.

Being a global brand the change was echoed on social networks sparking debate between those who hate and those who love this new visual aspect. The 26 most impressive rebrandings of 2021 43 Comparison between the old Pringles logo photo background removing on the left and the new one on the right. Burger King After 20 years using the same brand Burger King now has a simplified logo that references its own visual identity from the 70s and 90s.  to modernize a traditional and wellknown brand.

The 26 most impressive rebrandings of 2021 45 Evolution of the identity of Burger King. magnum The redesign of the Magnum ice cream icon is subtle but it is marked by the flat aesthetic with the already traditional colors inverted. The focus on the color gold is a classic strategy to give more emphasis to the brand of the product line known as Frigo in Spain or Holland in Mexico and convey the feeling of a more elaborate premium product . The 26 most impressive rebrandings of 2021 47 New Magnum logo on the right.

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