The Logotype is a Text Sign and the Signet is a Graphic Sign

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The set of these data and guidelines is different for each document, but there are some common parts that appear in almost every brief, also in the graphic arts and designers industry. These items are: data of the ordering party, supplemented with data of key persons for the execution of the order ) defining the target group , i target, defining the goal of the project (in the case of a graphic order, it is best not to limit yourself to obvious generalities, in the style of "new logotype", but to specify what the client wants to achieve with this new logotype, . increasing brand recognition, changing its reception as more attractive . execution mode - will there be implementation stages, how many corrections, or several versions to be approved, suggestions regarding the implementation of the project.


All the more and less technical comments of the client (there may be both vague comments, in the style that "the logotype should have a friendly atmosphere", and strictly technical guidelines, such as "the logotype should be in two colors so as to minimize printing costs "), completion date , along with any partial deadlines,. for image manipulation service the initial sketch of the logotype, budget - clarifying how much the client is willing to spend on the project (unfortunately, this element is often omitted in smaller projects, which later leads to conflicts, already at the stage of acceptance of the work). As you can see - the brief is not a complicated document, but it makes work much easier and more efficient . It can even be considered necessary for the professional execution of orders, also in the work of a graphic designer and designer.



Stages of creating a logotype 31 mark, 2021 Articles , Tips Although each logo should be different, tailored to the target group and expressing the individualism of a given brand, there is a pattern according to which designers create the logotype. See what it is, how it differs from a logo and how to design it step by step. The logo is a combination of a logotype and a signet. Each of these elements can function separately and be used in the brand's visual communication. However, it is worth remembering that both components that make up the logo should be consistent in color and reflect what the brand has to convey. Additionally, the logotype should be distinguished by its original topography, appropriate font (size, spacing of letters) and a well-thought-out text composition.

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