Partly thanks to brands like Nike

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From a revered brand in the 80s and 90s to a brand of “junk food” that is unhealthy. Even so, the restaurant chain, based on more and more marketing, manages to overcome the controversies. Now, with the controversy over industrial products and the desire to eat better on the part of society, he sees a new path to follow that the brand should consider. McDonald's Graphic Campaign You may like it or not, but what is undeniable is that they are one of the "Big Brands" in advertising. Few brands dare to approach the American giant. Burger King and its hooligan marketing is one of the only ones that overshadows it in its sector, but it must be recognized that McDonald's is at the height of Coca-Cola or Nike when it comes to marketing and advertising.

Now it is celebrating as its flagship product, the Big Mac, turns 50. And they have celebrated it with a series of vintage posters with retro aesthetics. The intention is to represent the change of time through photo retouching service which the product has passed. The posters have been created by various artists (among them Alex Trochut ); and they have been created under various techniques, from handmade designs to others made in 3D. Football. We are talking about nothing more and nothing less than the most popular sport in the world that reaches its peak every four years, with the celebration of the World Cup or World Cup. It is estimated that 3.5 billion people practice this sport, basically half of the world's population.



The World Cup is only comparable in audience to the Olympic Games. It is estimated that its audience is more than 160 million people, reaching 900 million in the World Cup final. Quite a treat for the big brands, who do not hesitate to put all the meat on the grill to reach their target audience. Now the world has become commodified and globalized. and their ads like “Evil vs Good” or “Airport”, where they were able to invest in campaigns that would change the concept of the king of sports. Despite everything, there are still memories of a more classic era full of nostalgia that we are going to review today with the evolution of the World Cup logos. Since the first edition in 1930, each edition has adopted its own distinctive visual identity. The first twenty years For the first four editions of the World Cup, event posters were created.