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發表於 2022-12-7 19:41:24 | 顯示全部樓層 |閱讀模式
本帖最後由 sohyi1478@gmail 於 2022-12-7 21:32 編輯

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Accessibility has to do with who can use the product, which opens up a slew of really interesting questions who can afford this product? Who is physically unable to use it What is it made of Who does the brand market this product for, and Are they a diverse group Unlike Akemi Glow Skin Care of brands I see the Good Molecules skincare line is accessible. And after months and months of testing I can reliably say that I love these products and everything they stand for. Who is Good Molecules marketed towards? In the middle of a ton of Black Lives Matter protests, brands are finally waking up and realizing that they need to have diverse, representative advertising in order to earn the respect and trust of their consumers.


As a result, you see a lot of brands starting to create this type of content for the very first time. good molecules team composition As a non-BI person of color, I never quite trust that kind of marketing. to buy from a brand who begins posting pictures of people who Beauty AME look like me when they realize that they have to. I'd rather buy from a brand who has always included people of color in their campaigns, because I feel like it's a more honest , accurate representation of their values. (It's often a reflection of their own staffing diversity, which is so, so important if you truly want to help build up the lives of The staff at Good Molecules and Beauties, and maintain similar levels at the leadership level.

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