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We talk about customer centricity in

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發表於 2023-3-27 15:57:30 | 顯示全部樓層 |閱讀模式
Customer Experience Customer experience refers to “all the emotions and feelings a customer experiences before, during and after purchasing a product or service. (Source: Marketing Definition). It is thus the relationship between a customer and a brand or company, directly or indirectly (see other opinion of customers) and the result of all interactions at each stage of the buying process (pre-sales, during-sales and post-sales).Experience can be partly about the customer relationship, what makes it different is that it involves a broader framework - especially pre-orders - and targets emotion. Also, a customer's experience is partly out of the company's or brand's control, as it is based on subjective factors - such as what that customer might be reading online (see blogs, comparisons, etc.). The last difference - but not the least - is with the customer relationship: customer experience is based on consumer- and user-facing processes.

These are placed in the center. It's a paradigm shift.  VO. The Tunnel to Poland phone number list Flywheel Approach to Inbound Marketing 2 In other words, the challenge for a company or organization—especially if it’s personal—now is to create a delightful experience that customers will repeat and share. Customer experience is not (only) a marketing department thing "Look at the marketing! I often hear: "See this through marketing. Well, that was a mistake. The marketing department is not responsible for reception or sales; nor is it responsible for customer service or after-sales service. It is not he who makes the decisions that bind a company or a brand. Customer experience (or user experience) is everyone's business in the organization. So it's a general management or CODIR thing.

UX Reunion Not all customers are like you The first bias is to think that our customers are like us: same expectations, same logic, same motivations. this is not right. The second belief is that all customers are the same in terms of buying behavior - a belief that leads to summarizing them under the generic name "customer".Know that recognition for effort often dramatically improves team performance. Christophe Laval, trainer of job recognition trainers, declares on this topic: "Job recognition is a matter of health, performance and motivation" (Tourmag). Example: A salesperson ends up filling out a CRM, and everyone benefits from that data. Keeping Salespeople Motivated and Committed to the Company Motivation, by definition, is a reward for being challenged and therefore a source of team dynamics.

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