This is another option to test your shipments

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AB tests Do you want to optimize your mailings so that recipients are more likely to open them but you don't have time to dig through the reports and analyze the Open Rate from each completed mailing A good and above all fast solution will be to perform A B tests. In A B Tests FreshMail automatically checks which sent campaign will be the most successful. No need to create random groups or send and analyze tons of campaigns A B testing does it for you! It is enough to specify a few criteria when creating a shipment. You can run A B tests in two ways testing the message sender testing the subject of the message. You will find this option in the first step of campaign creation by unchecking the Optimize campaign results option.

Then select A B Testing and specify the sample size. Below you can select whether you want to test the subject or the sender and what should determine the effectiveness of such a test opening the message or clicking on the link. The last step is to determine the testing time after which Taiwan WhatsApp Number List the final campaign should be sent. How it's working The system will randomly select addresses that will be our sample. To some of them it will send a campaign with subject or sender No. the other with subject or sender No. After a certain time the system will check which version won and will send it to the rest of the database. Clicking on such a test will take you literally two minutes three at most if you stop at a certain topic. Effect Certainly higher Open Rate and CTR.



Okay but what will it bring you Testing the subject or sender of the message will allow Shipping time optimizer . In this case you test the day and time when your recipients are most likely to open messages. See how by optimizing the shipping time we increased the Open Rate by . See the case study of our campaign for Grene. This option allows you to test the best shipping time based on day of the week with emphasis on the working week and the calendar week time of day morning noon afternoon . Just like A B tests you will find the Send Time Optimizer in the first step of creating a campaign and then by clicking on the selected options you set the form and duration of the test. It is also worth checking from time to time whether the chosen strategy works.