Internet and which leads to the desire

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But this seems to have fundamentally changed over the past few years. Primarily, consumers have gained a significant degree of opinion through the Internet. They exchange the company's products with competitors' alternatives, evaluate their performance, advertise their favorite products and make recommendations. Total value creation has become a collaborative process, which is characterized as interactive value creation. With the increasing personalization of customer requirements and needs, which is manifested through the for special products or returns, it can be said that a new basic type of consumer, the digital consumer, has been created, which differs from the passive-classical consumer.

For the first time in history, the individual is the receiver and sender of information at the same time. The digital consumer is demanding. Only a close connection of creativity and advertising media will enable communication phone number list that puts the consumer at the center and with relevant messages. For businesses this means understanding that they are operating in an increasingly networked and digital world, where consumers are often more informed than businesses, knowing and being informed at an unchecked speed.



Approaching the digital consumer Digital transformation has to do with the utilization of the information that you constantly produce and concerns business action. Below are four key pillars that initiate digital transformation: Control competition Thanks to the transparency of information it is becoming increasingly difficult to implement a local price differentiation. Therefore, the company must control the competition intensively, in order to place with prices that do not offend the intelligence of the digital consumer.