combine quality content with a narrative thread creates

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storytelling framework (used in a variety of creative works, from Aesop's fables to Shakespeare's plays) is the Freytag Pyramid , which more specifically divides the story into five story arcs , evoking different emotional reactions in the audience. These arcs (moments) are: the inciting moment the complication or rising action the climax the reversal or falling action the moment of release

This sequence therefore represents a crescendo of the story up to the narrative climax (turning point) and then fade away, thus creating a strong emotional connection with consumers. Bottom Line: Use a structure that keeps your readers engaged and engaged in your story. 2 – The sequence of your ads creates a story. According to recent studies, correct storytelling Specific Database on social networks can have a direct impact on the increase in off-line (i.e. in-store) purchases. Thus, creating a sequence of social ads that a strong appeal for the consumer. 3 – Align your story with audience values Correctly.







interpreting your audience's beliefs, lifestyles and ideal values ​​allows you to move from product-oriented branding to customer value-oriented branding . It is a natural choice for social media, where to emerge you have to define the niche of your target group well ( the first believers ), develop a precise communication strategy (giving your consumers a simple and clear reason to believe ) then create online and offline environments where your brand can share stories. This approach will allow you to better configure your brand identity , creating strong differentiation and earning a premium price for your product.