This builds more trust in the brand and gains credibility

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So let's see the main video marketing trends for 2022 : 360° videos : This type of video has a +46% video completion rate compared to regular videos and a +300% click-through rate compared to classic ads (Omnivirt) Purchasable Video: This is content that allows social media users to purchase directly. With these, shoppers no longer have to manually go and find the product they want. All they have to do is click on the product they want in the video, and they are automatically redirected to the eCommerce site Live Video : Live video can hold viewers' attention three times longer than pre-recorded video and can produce six times more interactions.

This can be attributed to the fact that many feel that live video offers USA Email List a more authentic experience for the audience and adds a human touch to digital marketing campaigns Educational videos : This type of content adds value to the customer experience. With this content, shoppers feel no pressure to buy and are more likely to perceive brand value, beyond the products and services. All these elements enrich the user experience, managing to present the product in all its functions, making it clear why the customer needs that particular product.




These are aspects to consider within your marketing strategy, in order to build and consolidate authentic relationships with customers.  All of this translates into more repeat purchases over time. These are the main trends that will dominate the eCommerce market throughout 2022, but how do you translate this data into your marketing strategy? For your eCommerce to be competitive, you need to structure a strategy that includes all these elements, in order to convey the value of your products to the customer and ensure an increase in sales and a better online reputation. ecommerce-marketing-trend-2022-chart2 Back to index eCommerce marketing strategies for 2022.