Subject line headers and preview text that capture attention

Rejoanje

Be creative with your fonts, but not too creative. Obscure, specialty fonts don’t translate well across multiple email platforms. Your design creativity – with the stunning lettering – can be expressed in the images you include (just remember compress them first so the image file isn’t too big). Have an annual purge…of email addresses on your list that haven’t engaged with any of your emails in a long time. Having a high volume of inactive email accounts on your list will red flag you to spam filters. Run a last chance, highly motivating campaign to this segment of your list and then purge the non-responders. A clean, up-to-date list is your greatest asset.

Clickbait is dead. The days of teaser email subject lines is over. The subject lines that C Level Executive List get the best click rates are those that are clear, concise, and descriptive. Subject lines don’t have to make the case that reading this email will change the reader’s life, just click to find out how!! If the email is your quarterly newsletter – say so. If the email is a 24-hour flash sale – say so. Concise, around 50 characters, is good. And it will get your full subject line visible on mobile devices, where over half of emails are now being read.



Brighten things up with an emoji or two. Don’t use generic smiley emojis. If you’re sending out birthday emails to people on your list, include a cake or horn. Put a little rolled up newspaper in your newsletter subject line. Get creative. Use emojis that fit the personality of the personas and industries you’re targeting.
Personalize the subject line. This may include using the recipient’s name, but you can also personalize it in other ways. If the email is promoting a local event, indicate that. If you’re sending an email to people who spent a lot of time reading a certain category of posts on your blog, allude to that topic – as long as your email is touching on it as well.