Make use of Sales Navigator features

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One crucial mistake that business owners make is not paying enough attention to the quality of their websites. Even if you own a brick-and-mortar business, many purchases nowadays are completed online, and customers need to be able to find and navigate through your website in order to buy from you.

Neglecting your online storefront and not making the effort to gain more Phone Number List traffic can be catastrophic for your business. To be involved in the lucrative online marketplace, you need to know how to make your website appealing and actually get customers there in the first place. With this in mind, here are five ways to grow your website’s traffic and increase online conversions without breaking the bank.

Why is website traffic important?
No matter how well-designed and visually appealing your website is, this won’t matter at all if no one’s visiting it. The ultimate aim of your website is to increase conversions (e.g. online sales), which means you need to actually get people to your website first before they can see what you have to offer. From a business perspective, this is the main reason why you need more online traffic.

Why is website traffic important?

However, it’s important to remember that achieving conversions is only one end of the sales funnel. Every potential visitor is in a different place along the funnel, so whilst some visitors may be ready to jump on your latest offer and convert, others may be looking for expert content that guides them through current issues that they’re facing. If you offer this content and therefore attract online traffic from these users, this provides a fantastic opportunity for you to build a relationship with your target audience. Over time, you can improve their connection to your brand and nudge them along the sales funnel, thus increasing your conversion rate.



Additionally, by monitoring which pages of your website perform well, you can gather information about what your target audience wants and use this to inform your future marketing efforts. By focusing on what your audience is really interested in, you can boost both traffic and conversions even further.