According to a 2022

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We are Social research , 31% of Italian users consider social media a primary source of information about brands . And if this trend has long been known to B2C companies, the same certainly cannot be said of the business-to-business counterpart . The truth, however, is that even for B2B, social media marketing has transformed into a key tool for both brand awareness and lead generation . For companies that turn to other companies, it is now essential to know how to tell their values ​​and their story to establish lasting relationships with the people who are part of potential target companies .

Because every company is made up of individuals and it is to them that communication must be addressed, according to methods not different from those adopted by the B2C reality. In short, ignoring the opportunities Chile Telemarketing Data offered by Facebook, LinkedIn, Instagram but also Youtube and Pinterest in the business-to-business context means missing out on important growth opportunities. Here's how B2B social media marketing works and how to make the most of these platforms to differentiate yourself from the competition, strengthen your brand on the market and create solid business opportunities.





What is B2B social media marketing: a definition B2B social media marketing is an inbound marketing technique and strategic approach through which businesses aim to create, schedule and disseminate content on social networks to engage and communicate with other businesses . At the heart of this B2B strategy is the objective of spreading the values ​​of the brand and creating a real community of companies that can, over time, thanks to the effectiveness of the published content, transform themselves into first-time customers and loyal customers.